Project: Anglo American Gala Dinner
Tasked to design an integrated collection of print and digital assets for the exclusive Anglo American Gala Dinner which took place during Mining Indaba 2025. National leaders along with industry executives and key stakeholders attended this prestigious event which demanded strict compliance to Anglo American corporate identity guidelines while requiring meticulous attention to detail. The deliverables aimed to generate a seamless brand experience which also reinforced Anglo American’s leadership status and legacy in the mining sector.
The suite included a digital banner, a menu, wine list, program, place setting cards, a thank-you tag, as well as various signage solutions—each meticulously designed to enhance the event’s aesthetic and guest experience. Every component needed to embody the essence of Anglo American, ensuring that the visual elements aligned with the company’s established branding.
To achieve this, signature design features such as the iconic Anglo glow framing the edges and the unique gradient in the typography were included. These details strengthened brand recognition, creating a polished and cohesive visual identity that felt both familiar and sophisticated to attendees. The challenge was to strike a balance between elegance and corporate consistency, ensuring that each piece not only adhered to brand standards but also contributed to a refined and memorable atmosphere. By delivering a well-branded and thoughtfully curated collection of materials, this project effectively supported Anglo American’s vision for the gala, providing a distinguished and immersive experience that reflected the company’s status as a leader in the industry.
