Project: Internal
Designed a bespoke sneaker illustration intended for HKLM internal staff and external clients Holiday season gifts, internal company mailers, as well as various print deliverables. These were created with the intention of ensuring strict alignment with the brands corporate identity to effectively support and elevate several company initiatives.
Balance is Key
Project: Holiday season gifts
Designed a bespoke sneaker illustration inspired by the New Balance 327 silhouette, intended for HKLM internal and client gifting during the December 2023 holiday season. The design incorporates HKLM’s signature color palette, with a strong emphasis on its iconic orange. Loosely influenced by pop art, the artwork visually represents the agency’s timeless impact in branding, blending bold aesthetics with
a modern yet classic appeal.
HKLM Internal Menu
Project: HKLM 21st Birthday menu
Crafted the set food menu for HKLM’s 21st birthday celebration at Artistry, to ensure a visually cohesive and proudly branded dining experience. The theme for this year’s celebration was “Why orange you dressed to party?” which inspired the immersive use of HKLM’s iconic brand orange across the design. A simplistic yet visually engaging approach to layout and print design allowed the menu to consciously complement the dynamic experience offered at Artistry.
HKLM Emailers
Project: Internal
Designed a series of holiday-themed emailers for HKLM internal and external communications. These emailers aimed to capture the festive spirit of the season through symbolic elements like letters, baubles, streamers, and oversized bows. While staying true to HKLM’s brand color palette, the designs were carefully crafted to maintain a celebratory and festive feel, balancing brand consistency with seasonal warmth and charm.
